Our Story
DT Tire has been a trusted name in tire distribution since 1996, supporting independent garages, tire retailers, and mechanical centers across Canada.
Over the years, we’ve strengthened our commitment to delivering exceptional service, expert guidance, and tailored programs designed for the independent market.
We exclusively serve the open market businesses, providing them with access to a wide selection of high-quality tires and wheels, competitive pricing, and strategic support to help them thrive. More than just a supplier, we are a true partner—building relationships based on trust and shared success.
At DT Tire, we keep your business moving forward with reliability, efficiency, and industry expertise you can count on.
Meet Our Leaders
Nicolas Touchette
Co-Chief Executive Officer
As co-CEO and co-owner with 25 years of experience in the tire industry, Nicolas drives Groupe Touchette’s growth and strategic vision. His deep industry knowledge, operational expertise, and forward-thinking leadership have firmly established the company as a national leader.
Frédéric Bouthillier
Co-Chief Executive Officer
With 25 years of experience in the tire industry, Frédéric, co-owner and co-CEO, oversees revenue, profitability, product strategy, and relationships with tire manufacturers. His analytical mindset, keen attention to detail, and inclusive leadership have been instrumental to Groupe Touchette’s ongoing success.
Frédéric Poussard
Chief Financial Officer
Frédéric is a seasoned financial executive with decades of experience in public companies. As a key leader in shaping Groupe Touchette’s mergers and acquisitions strategy, he has strengthened the company’s financial foundation through his expertise in governance and negotiation.
Egil Moller Nielsen
Chief Operating Officer
Egil brings extensive expertise in logistics, supply chain management, and retail innovation. He has held leadership positions at renowned companies such as Coop Denmark and The LEGO Group. His innovative approach to supply chain management has earned him international industry awards.
The values that drive us
Our core values define who we are, guiding our decisions and strengthening our relationships—both within our team and with the community.
Collaboration
We break down barriers, work as a team, and celebrate success together.
Respect
We listen, recognize others, and treat everyone like family.
Integrity
We do what’s right—for our customers, our company, and each other.
Excellence
Expertise, quality, and innovation drive us to deliver the best.
Accountability
We take ownership, honour commitments, and follow through.
Our Commitment to ESG
At DT Tire, sustainability is a priority. Our strategy focuses on four key areas: responsible tire disposal, the green transition, people and communities, and strong governance.
Environmental Stewardship
We minimize our impact by managing tire end-of-life, promoting a circular economy, and investing in sustainable solutions.
Social Responsibility
We foster a safe, inclusive workplace and support local communities to enhance resilience and well-being.
Governance & Ethics
We uphold transparency, accountability, and compliance, ensuring integrity in all operations.
By making ESG a core pillar, we drive meaningful change, strengthen our industry, and create lasting value.
